How to Optimize Your iGaming Campaign Budget with Adsterra’s Smart CPM

Adsterra, a global ad network, has introduced its innovative Smart CPM pricing model, revolutionizing budget optimization for iGaming campaigns. This model uses a second-price auction system, where advertisers with the highest bid win but pay only slightly more than the second-highest bid. This approach ensures high-quality traffic at a lower cost, enhancing ROI.

How Smart CPM Works

Advertisers bid for ad spaces, and the highest bidder wins but pays just above the second-highest bid, optimizing spend. For example, if your bid is $2 and others bid $0.8 and $1, you only pay $1.05. This model is ideal for reducing conversion costs, increasing traffic in low-competition regions, and maintaining dominance in competitive markets.

Activating Smart CPM

To activate Smart CPM, log into your Adsterra account, create a campaign, select CPM, and enable Smart CPM. The algorithm then adjusts bids automatically, ensuring optimal spending.

Special Offer

During June 2024, Adsterra offers a 15% cashback on campaigns using Smart CPM, making it an opportune time to start optimizing your ad spend.

About Adsterra

Adsterra connects brands and marketers with advanced advertising and monetization solutions since 2013. It offers robust targeting, diverse pricing models, automation tools, and high security, ensuring high-quality traffic for advertisers. For publishers, Adsterra provides efficient monetization solutions with competitive CPM rates and advanced technology.

For more information, visit Adsterra.